PwC

Crafting the identity of a new cyber initiative

The brief

With cyber security identified as a critical risk for businesses across Australia, the Threat Intelligence Sharing Centre was founded as a call to action to encourage larger corporations to join together in protecting Australia. In order to engage key CEOs and industry stakeholders to push for change, the Threat Intelligence Sharing Centre required a clear identity and value proposition for the Australian C-suite.

The solution

Over multiple Communications Design sessions with executive sponsors, a strategic narrative, a visual and verbal identity and a foundational set of positioning collateral for launch events were created. I was responsible for the conceptual development and design of the identity as well as the brand guidelines and strategic collateral which included the bespoke document holder.

Role: Art Director