Luke Pacconi.

Award winning Creative Director. Dad. Keen Surfer.

With a track record of over 14 years in the creative industry, I've earned recognition through various awards in design, print, digital, brand marketing, broadcast TV, content production, experiential fan engagement, strategy, and emerging creative technologies.

Outside the creative world, I'm a dedicated family man with a lively household filled with a fiancé, two young boys and two chaotic French Bulldogs.

Beyond my profession and family, my outlet is chasing waves and navigating greens, fuelled by a lifelong passion for surfing and golf. As a passionate AFL supporter and a dedicated follower of American sports, I find inspiration and excitement in the world of sports.