ADF

Building an internal and external identity for a new cyber division

The brief

The Australian Defence Force’s ‘Information Warfare Division’ launched a sub-unit that required a new visual identity and detailed style guide for internal and external audiences.

The solution

Understanding the ADF’s current style guide requirements, I developed three creative concepts that included rationales and conceptual visuals to bring it to life. Once a concept was chosen, a 20 page style guide that included all visual communication elements of the brand was developed and creative assets where then distributed for use.