The brief

With their official re-introduction into Super Rugby for the 2022 season, Western Force required an overarching brand video that was aligned to their brand purpose and vision, which also supported the roll out of their seasons marketing campaign message to drive overall brand awareness and membership sales.

The solution

Working collaboratively with the Head of Marketing and Brand, I led a small team that consisted of a Producer and Editor to define the brand videos messaging and scripting, along with storyboarding and visual treatment which included detailed shot selections and motion graphic overlays to align on existing branding.

The outcome

Distributed across the club’s owned channels that included social media, website, advertising, eDMs and used a the season launch, the brand campaign video was able to help achieve the club’s paid up membership target of 15,000 for the 2022 season.

Role: Creative Director