The brief

Aligned Leisure who are owned and ran by the Richmond Football Club were in need of brand development for their new Basketball performance and entertainment concept/facility located at Diamond Valley Leisure Centre, this included naming, brand purpose and mission, go to market promotional materials and digital rollout as part of the scope.

The solution

After multiple marketing and brand workshops with the client to understand their requirements from audience to experience, I worked together with a team that consisted of a Creative Strategist, Design Director and Producer, leading the overall creative strategy that included territory exploration for the both the brand positioning in market and naming ideas, tagline, visual brand development, multi-channel marketing rollout plan and overall experience in facility and how this would translate through to visual execution.

jumpshotsbasketball.com.au

Role: Creative Director