Richmond Football Club

Refreshed game day presentation content with a message

The brief

After 2 interrupted seasons due to COVID-19, Richmond FC required a refresh and a different creative approach to their LED and Vision Screen game day presentation content ranging from player profiles, countdowns and branded messaging for all home games at the MCG using the ‘strong and bold’ theme as the key requirement for all creative.

The solution

Working with marketing and brand, I worked with Producers and content Editors, leading the overall creative strategy and direction, which included shoot theming/style, storyboarding, motion direction and on the day shoot direction to execute on an approach that was reflective of the ‘strong and bold’ message focussing in on raw black and white film capture to differentiate from previous content.

Role: Creative Director