The brief

Aiming for a point of difference for their year to year awards visual brand, FIFA required a proposal response for a new creative direction for motion production assets across broadcast, live event LEDs and physical staging, as well as overall video production across all awards categories.

The solution

Working with a team that consisted of a Design Director, Motion Director and Creative Director, I oversaw and led the overall strategic response and proposal, working with the team on ideation, conceptual development, content workflow and overarching narrative that saw us elevate their visual brand into the 3D motion world for the very first time, creating a visual language and concept that could be applied to all assets executed by FIFA. 

Motion Director: Jack Prenc

Design Director: Sam Clarke

Creative Director: Nick Robertson

Role: Creative Project Lead