PwC

Promoting a new responsible AI service offering

The brief

With artificial intelligence becoming more and more prominent, PwC developed a new toolkit to enable responsible AI and protect businesses and it’s people. To introduce this new service offering into the market and engage external stakeholders, they wanted to be able to tell the story of why, what and how in a sophisticated manner and change the way the PwC brand would be perceived in this space.

The solution

After multiple design sessions and internal brand discussions, a short 2 minute video was created to introduce and showcase the new service offering. I was responsible for the conceptual development, storyboarding and directing of video production in line with the written script, key themes and messaging.

Role: Art Director